How does the newly appointed Commercial Officer of the BBC plan to approach their role with the company?

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The newly appointed Commercial Officer of the BBC plans to approach their role by leveraging their extensive knowledge in media and advertising to increase revenue streams for the company while maintaining a high standard of quality.

How does the newly appointed Commercial Officer of the BBC plan to approach their role with the company?
How does the newly appointed Commercial Officer of the BBC plan to approach their role with the company?